Recently, the introduction of e-cigarettes has caused acute disruption in the industry where nicotine was once the king. During 2013, there were estimates that there were more than 45 million smokers in America who tried smoking an electronic cigarette. While the electronic counterparts account for 1% of the entire US cigarette industry volumes, the sales of global e-cigs rapidly increased to $1 billion in the year 2016. In fact, there are huge numbers of smokers who haven’t been introduced to this product as of now.
The WHO or the World Health Organization claims that among the 1 billion smokers all over the world, 80% of them live in low and middle income countries and these are generally markets which haven’t been penetrated by electronic cigarettes. Keeping in mind the rate at which the smokers are getting access to this new product, it isn’t any surprise that the biggest tobacco companies are investing in research and development to develop e-cig products in order to get the best out of revenue. There are many noteworthy acquisitions too where the tobacco companies started acquiring the e-cig manufacturing companies.
Companies like buyv2cigs.co.uk have gradually become bigger manufacturers of vape pens, vaporizers and e-cigs. Hence, it was clearly seen that this disruptive product could cause the market to take note of things and a debate was on the go about the fiscal upshots for the entire tobacco industry that started compromising their profits for this e-cig industry.
There are few investors who are entirely focused on the current trends which imply both volume and dollar sales growth are diminishing in the category of electronic cigarette and conclude that electronic cigarettes will most likely set an impact on the earnings of the tobacco industry both in the short and the long term. You’ll be surprised to know that the healthcare investors will pay close attention to the e-cigarette market as they may even enter the pharmaceutical company which has been led by the NRT or the Nicotine Replacement Therapy.
In spite of high levels of awareness in e-cigs, daily use and experimentation, experts are wondering as to whether electronic cigarettes will threaten or help the health of public. There are few who feel that electronic cigarettes represent the best alternative to transform the smokers who have been smoking tobacco to quitting it for good. On the contrary, there are few others who believe that there are unintended consequences from the introduction of electronic cigarettes which can lead to an adverse impact on the health.