If you’re eager to boost your new business today, you need to learn from the experts. Knowledge is power in business, and in the rapidly evolving sector of technology, staying ahead is critical.
This read list has everything you need to get ahead. From how to create the optimum working environment for creative minds, to the world’s next consumer-changing trends, there’s a lot you don’t know yet about entrepreneurship and the tech industry…
Bold: How to Go Big, Create Wealth and Impact the World
This illuminating book — Bold by Peter Diamandis and Steven Kotler — is split into three sections that make ideal reading for new business owners. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.
After, read the section that offers you important trade secrets from magnates like Richard Branson. Then, you reach the section that might interest you the most. Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
The Inevitable discusses how tech trends will change life over the next 30 years. The best part of this book is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.
Written by the former executive editor of Wired magazine, Kevin Kelly, The Inevitable looks at a range of products — from home-based VR to manufacturing-focused AI. If you’re new to the tech industry, learn what to expect to prep your company now for the customer of tomorrow.
The Industries of the Future
This book by Alec Ross can help keep you one step ahead in the tech sector. A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.
The Industries of the Future is actually the brainchild of the senior advisor for innovation to Hilary Clinton. As such, Ross’ viewpoint is perceptive, learned and unique. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.
How Google Works
We’ve all heard of Google, but do you know how it began and evolved into a pioneer of all things digital?
Written by Google executives, Eric Schmidt and Jonathan Rosenberg, How Google Works delivers a detailed account into the corporate strategy, culture and philosophy of the firm. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.
Networking Like a Pro
Written by Ivan R. Misner, Networking Like a Pro is perfect for everyone who is new to the industry and wants to succeed. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.
The better you network, the higher the chance you’ll secure vital contacts. From making useful associates to develop your business, to implementing an effective referral marketing campaign; Networking Like a Pro offers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.
Your One Word
Need some inspiration? Evan Carmichael, who wrote Your One Word, launched and sold his biotech company at just 19 years old — so, his book is perfect if you want the same rapid success.
This book inspires you to evaluate your business aims and create clearer goals for success. If you need a boost of confidence and an injection of motivation to start making your tech-business dreams come true, immerse yourself in the powerful words of Carmichael.
The Upstarts by Brad Stone is for you if you learn best from real-life examples. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.
In tech, customers and products are constantly evolving. Using tips from this book and your own tech knowledge, what can your business do to change the world?
The Lean Start-Up
If you’re new to tech, a read of The Lean Start-Up by Eric Ries is essential. This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls.
Can capitalism benefit everyone? That’s the bold statement made by authors Raj Sisodia and CEO of Whole Foods, John Mackey.
How you handle staff and investors can make or break your company — and that is what this book can help you with. Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today).
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